VML India (Wunderman Thompson, formerly JWT)

Ogilvy India, the WPP agency that was Ogilvy & Mather, is the largest and most awarded advertising agency in the country, run from Commerz at Goregaon with its historic home in the old Mumbai Fort offices; Piyush Pandey’

Lintas, Lever International Advertising Services, began in 1939 as the house agency of Hindustan Lever and is now MullenLowe Lintas, part of IPG, run from Express Towers at Nariman Point; Surf’s Lalitaji, Liril, Idea’s S

FCB Ulka, founded as Ulka Advertising in 1961 by Bal Mundkur and part of the FCB network since 1997, is run from Nirmal, Nariman Point, and is known for Amul, Tata, Santoor and Zee campaigns.

DDB Mudra, founded in 1980 by A.

Leo Burnett India, the Publicis agency, is run from Peninsula Corporate Park, Lower Parel, and is among the most awarded agencies at Cannes for its work on Whisper, Tide and Bajaj.

McCann India, the IPG agency run by Prasoon Joshi, is headquartered in Delhi with its large Mumbai office at Prabhadevi; Coca-Cola, Nescafé and MasterCard are its accounts.

Madison World, founded in 1988 by Sam Balsara, is the largest independent Indian media-buying and communications group, run from Madison House, Prabhadevi, with media, PR, outdoor and rural units; Godrej, Asian Paints an

Dentsu India, the Japanese group’s Indian network with Carat, iProspect and Dentsu Creative, runs from Lower Parel and Bandra Kurla Complex and is among the four largest media and advertising groups in the country.