Media Buying and Planning in Mumbai

Lintas, Lever International Advertising Services, began in 1939 as the house agency of Hindustan Lever and is now MullenLowe Lintas, part of IPG, run from Express Towers at Nariman Point; Surf’s Lalitaji, Liril, Idea’s S

McCann India, the IPG agency run by Prasoon Joshi, is headquartered in Delhi with its large Mumbai office at Prabhadevi; Coca-Cola, Nescafé and MasterCard are its accounts.

Madison World, founded in 1988 by Sam Balsara, is the largest independent Indian media-buying and communications group, run from Madison House, Prabhadevi, with media, PR, outdoor and rural units; Godrej, Asian Paints an

GroupM, WPP’s media investment company with Mindshare, Wavemaker and EssenceMediacom, is the largest media buyer in India, run from Commerz at Goregaon and Bandra Kurla Complex.

Dentsu India, the Japanese group’s Indian network with Carat, iProspect and Dentsu Creative, runs from Lower Parel and Bandra Kurla Complex and is among the four largest media and advertising groups in the country.

Lodestar UM, the IPG Mediabrands agency, is among the five largest media buyers in India, run from Mumbai with Hindustan Unilever historically among its accounts.

Omnicom Media Group India, with OMD and PHD, runs media planning and buying from Omnicom House, Santacruz East, among the largest media buyers in the country.

Wavemaker India, a GroupM agency at Santacruz East, is one of the largest media buyers in the country.

Mindshare India, the GroupM agency founded with Unilever as its anchor client, runs from Santacruz East and Andheri East.

Havas Media India runs from Commerz II, Oberoi Garden City, Goregaon East.

Laqshya Media Group, headquartered in Mumbai, is one of the largest outdoor advertising companies in India, owning hoardings, airport and transit media.